A professional portrait of Akshath Rao

Akshath Rao

AI-DRIVEN MARKETING & SALES SPECIALIST

About Me & My Professional Focus

Natural leader and digital marketing professional enthusiastic about driving high-impact campaigns. I excel at collaborating on cross-functional projects and leveraging cutting-edge AI tools like Gemini and Claude to accelerate lead generation and optimize conversion rates. I have a proven ability to manage the full-cycle campaign workflow for major MNC clients and events, including Google Cloud India, Dell, Yotta, DevSparks, and TechSparks, which has directly contributed to team success in sales and brand positioning.

Professional Experience

Performance Marketing Intern

Yourstory Media
  • Orchestrated and executed nationwide digital marketing campaigns for clients including Google Cloud India, Dell, Yotta, DevSparks, and TechSparks, elevating brand visibility and audience engagement.
  • Managed the full-cycle campaign workflow, from audience targeting and strategic outreach to performance tracking and analysis.
  • Spearheaded lead generation and optimized communication workflows using Google Workspace, achieving higher conversion rates from 9% to 32% using Gemini,Claude & ChatGPT.
  • Contributed to Sales-driven activities, including telecalling, to directly impact campaign success and revenue goals.

Organizing, Sales and Marketing Executive

Enactus
  • Supported the planning and promotion of Enactus events and initiatives.
  • Created promotional content through posters and social media platforms.
  • Assisted with the sales of eco-friendly products.

Professional Skills

AI Tools

  • Gemini, Claude, ChatGPT & AI Studio
  • Multi-modal Prompting
  • N8N, Gen AI & Firebase Studio

Lead Generation

  • Audience Outreach
  • Customer Engagement

Web & Programming

  • HTML, CSS & JavaScript
  • C, C++ & Python
  • Bootstrap & MySQL

Sales & Branding

  • Sales Planning
  • Promotions
  • Brand Positioning

Digital Marketing

  • Strategic Planning
  • Performance Execution

Data Analysis

  • Data Handling & Basic Excel
  • Presentations

Marketing Tools

  • Email & Canva
  • Google Workspace

Soft Skills

  • Leadership & Teamwork
  • Professional Communication

Certifications

Google
AI as a Creative or Expert Partner
Start Writing Prompts Like a Pro
Design Prompts for Everyday Work Tasks
Speed Up Data Analysis and Presentation Building
Coursera
Creative Writing
Trading Basics
UX Foundations
IBM
Excel for Data Analysis
United Latinos Students Association
Advertising and Society
Create Employee Management System

Academic Background

BMS (International Marketing)

06/2027

Jain (Deemed-to-be University), Bengaluru

Bachelor of Computer Applications

2024

Christ University, Bengaluru, India

Business/Commerce, General

06/2023

St. Joseph's Pre-University College

St Thomas Public School

07/2021

St Thomas Public School

Get In Touch

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To:akshathrao10z@gmail.com
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